TOPICS COVERED IN THIS BLOG POST

  • Where can I find Graphic Design? Graphic design part of your everyday life.
  • The many hats of a graphic designer
  • The process of graphic design – client liaise, brief, sketch, inspiration/research, colours/fonts/shapes, final design, revisions, supply and file backup

Graphic Design is the Art and Science of creating visual materials most commonly used for marketing and branding of a business/organisation.

The below definition is taken from the Aust Graphic Designer’s Association:

The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, colour, imagery, typography and space.

WHERE CAN I SEE GRAPHIC DESIGN?

Graphic Design plays a major part of your everyday life and is everywhere you look.

Think of the countless number of logos you see throughout your day. A logo is an example of graphic design. It’s an illustrative representation of the business/organisation that has been created to deliver a message and to help you see that message clearly ‘This is who we are’.

Anything printed that you have in the home, see at the shops, see when you’re travelling around is graphic design. Flyers, advertisements, brochures, posters, reports, books, signage, stickers, magazines. The majority of these have been created expertly by a graphic designer.

Online we find examples of graphic design in ads, website designs, app designs, newsletters and more. The stronger the connection you feel towards a particular image/design the stronger the graphic design.

THE MANY HATS OF A GRAPHIC DESIGNER

Graphic Designers all have a variety of skill sets, training and strengths. You will be able to look at any particular designer (through their portfolio/gallery on their website) to see where their strengths and niches lie. Some focus on more illustration based applications like character design, book illustrations, logo design while others may focus on more technical corporate designs like annual reports, brochures, advertisements and such. Some can cover the whole gamut of disciplines that are needed.

A strong graphic designer will have a great understanding of Graphic Design itself, married with a great understanding of branding and marketing. This combined will produce the most efficient and effective designs.

THE PROCESS OF GRAPHIC DESIGN

The normal process of workin gwith a graphic designer in my experience follows the following structure. Of course, each project is different so this is just a general representation:

1. Client contact – the client will contact the designer and request a quote, see if the designer is capable of completing the work required.

2. Designer brief – The client will detail the project with as many specifics and clear direction as possible.

3. Inspiration/Research – The designer will spend some time exploring the competition and market to get a sense of the required style and target audience.

4. Drafting – The designer will spend some times problem solving the brief using principles and techniques of design. Usually simple sketches to play with layout, space and positioning of elements in the final piece.

5. Digitising Design – The designer will take their draft work and convert it to a digital piece on their computer. This is where more creative decisions are made about colours, layout, fonts, imagery. The majority of graphic designers use a computer to create the final designs.

6. Final Design – The designer will present the final design/s to a client for approval or feedback.

7. Revisions – Most designers will often a certain number of revisions within the original price. If a client request some changes to the design, a designer will make these changes and re-supply o the client for final approval.

8. Supply – Once the design has been finalised and approved, the designer will supply the client with the appropriate files that they require – either for printing or for digital based applications.

If you have any questions or you would like to see a wide range of graphic design work, go to www.bacreates.com to learn more.