TOPICS COVERED IN THIS BLOG POST
- Benefits of a professional graphic designer.
- What are you trying to achieve?
- Where can I find a good graphic designer?
When starting or running a business we are forever needing to justify any decisions and expenses that may positively or negatively affect it. We need to weigh up the pros and cons and in the majority of instances try to seek the most cost effective route. Where is the value in spending money on a professional Graphic Designer and where can I find one suited to my needs?
WHAT ARE THE BENEFITS OF A PROFESSIONAL GRAPHIC DESIGNER?
TRAINING – A professional designer has had…
…significant training in design and marketing theory, principles and techniques. They should also have extensive practical training for the advanced software programs they use – such as Photoshop, Illustrator and InDesign to name a few of the major ones used. The greater depth of understanding of these programs, the more high end techniques can be utilised.
EXPERIENCE – A profession graphic designer has…
…years of relevant experience and a proven track record of quality work and satisfied customers. This should be clear on their website through galleries, credible clients and testimonials
PROFESSIONALISM/TRUST – A professional designer is…
…friendly, client focused and easy to deal with. They will complete work in a timely fashion for a reasonable price that is directly related to their level of value/experience. They have a reputation to uphold and value the client relationship.
UNDERSTANDING – A professional designer has…
…a thorough understanding of the client’s needs and audience and what techniques will be most efficient and effective to use for each particular project. Successful design and client satisfaction relies on Interpreting briefs well and efficiently and a great understanding of design and marketing principles.
CREATIVITY – A professional designer has…
…a great natural style and creative ability. A quality designer will be versatile to be able to create various styles to suit the clients preference and job needs. As well as just creating aesthetically pleasing work, a good designer will be creative in their techniques to make the design memorable, clearly focus on the message and make a connection.
ACCOUNTABILITY – A professional designer will…
…be accountable for working towards client satisfaction and producing work that achieves the goal of the project. They will deliver the final files in a suitable quality and format. They will also retain a back-up of the master design files.
QUALITY – A professional designer will…
…produce work that not only looks great, but clearly and effectively delivers the message of a project. A good designer is up to date on latest design trends and techniques and will continue to learn and improve their abilities.
WHAT ARE YOU TRYING TO ACHIEVE?
You need a professional graphic designer if:
You want to be seen as professional, credible, successful and current.
You’re are starting a business and need to promote it to the public.
You’re wanting to refresh your current designs/image and gain a competitive advantage.
You want to stand out from the crowd in your particular market.
You need to improve your market position and be seen more
You have something of note worth sharing to the world
You want to make a lasting impression and real connection to your audience
WHERE CAN I FIND A GOOD GRAPHIC DESIGNER?
Word of mouth or the internet are the two most reliable sources to find a quality graphic designer.
If searching online, a professional graphic designer will have the following on their website:
Firstly a clear and easy to navigate site (how good can they be if they can’t get their message across)
Numerous work examples covering a variety of styles/disciplines
Credible and varied client list
Each business has different needs at different stages. If you’re unsure about what you need or just want to ask a question please go to the Brad Anderson Creates website www.bacreates.com and feel free to get in touch. Happy to help.