TOPICS COVERED IN THIS BLOG POST
What is the underlying goal of all business?
The key to successful design, marketing and branding.
What are the tools that take advantage of this KEY?
WHAT IS THE UNDERLYING GOAL OF ALL BUSINESS?
At the base of everything every business and organisation is trying to engage a particular audience and illicit emotion from them. By doing so we can hope to gain an audiences trust and entice them to engage in our message, product, service or offer.
It’s simple story-telling and all successful stories do one thing well. They invite us into a world and they engage us to stay and be invested in it. Story telling is powerful because it resonates with an audiences core character. Story telling exists in music, movies, books, relationships and of course in advertising, design and marketing.
How can you get your business story to be seen and engage your audience amidst all the competition for people’s attention?
WHAT IS THE KEY TO SUCCESSFUL DESIGN, BRANDING AND MARKETING?
The KEY to successful design and marketing is at its core…CONNECTION.
Advertising, marketing and branding is simply storytelling where the goal is to make a connection to your audience. We connect through designs, images, words, colour, shapes and sounds, and we need to do this efficiently and effectively through a clear, consistent message and image.
There are many ways to make a connection and certainly many have done so whether by accident or determined effort. In modern society we are inundated with ‘reality stars’, fads and gimmicks which all receive a lot of intense attention, but these are commonly fleeting. To create a lasting and fruitful connection is something more involved.
This kind of strong connection relies on a thorough understanding of your business/brand, your audience persona and a focused plan in which to effectively connect them together. This doesn’t need to cost the Earth. In fact it works on micro budgets to massive budgets. The trick is not to waste your resources and efforts on ‘scatter gun’ approaches or ‘blanket’ marketing but to find the most efficient areas and vehicles to target your marketing/branding directly to the people who you want to engage.
Small to large businesses, the principals are the same. If you take the time and articulate your brand and message, articulate you buyer’s persona (or target audience persona)and deliver your story consistently, professionally and strategically, you will make a lasting connection.
WHAT ARE THE TOOLS THAT TAKE ADVANTAGE OF THIS KEY?
Once you have articulated your brand and your audience what are some efficient ways to connect them together? Obviously this can vary according to industry and geography, but there are some essential areas that will strengthen your connection across the board.
1. Quality Graphic Designed business assets – Logo, business cards, letterheads, email signatures and any printed marketing materials – flyers, posters, etc.
2. Professional, clear and efficient website – with enticing content, and easy ways to connect – calls to action, contact, social media.
3. Short promotional video – easy to digest, engaging multiple senses, look great on many devices and a super efficient way to get a message across quickly.
Go to my website at www.bacreates.com and download the free branding and marketing essential template which clearly demonstrates this approach and the ways your business can connect to your audience efficiently and effectively.